Do you need the proper recipe to make an omelet, or that special roasted chicken? Tell me, can you replace the salt with sugar? Can you remove one or two of the ingredients? You can’t. Even if you can, you will not be able to taste the intended taste, right? That’s the same thing with your web content writing.
You need proper recipe to make your web content writing “tasty”, which means easy to read, easy to understand, easy to digest, and interesting. Are you willing to eat a hamburger with a horrible taste? I’m sure you won’t. So, are you willing to read any web content that is boring and uninteresting? Sadly, you won’t.
So, what is the recipe to a tasty web content writing?
There are four components (or you can say ingredients):
- It must have unique style
- It must have an interesting title
- It must have a curiosity-arousing opening
- It must have useful and good body content
Now, let’s dig deeper into how to cook your web content writing using these four ingredients.
1. Unique Style
Chefs around the world are cooking the same spaghetti with the same recipe. But, what makes their spaghetti different?
They have unique style, unique to each chef.
Every article has the same component, but it is the uniqueness that keeps the readers flow with the content. That’s the uniqueness that keeps them reading, with the feeling of satisfaction every time they read a paragraph of your content.
Your web content writing should also carry its own uniqueness that is unique to you. With this uniqueness, the readers can recognize instantly that it is your content. This is the taste of you.
2. Interesting Title
This is the “cover” of your article, as it with book. The title is what your readers read first before they consider trying the taste of your content. This is the outer look of your web content writing that makes the readers want to read your content.
Make your reader curious about what’s inside your content by creating a catchy title. Craft your title before you write your article. Make the readers curious with your content.
3. Curiosity Arousing Opening
This is the first taste before you eat. When you see a big omelet that looks really tasty, what’s the first thing that you do before eating that omelet? You taste it, and this is the purpose of your opening paragraph. It’s the first taste of your content for your readers.
The opening paragraph is the continuation of your title. The curiosity factor should be included in your opening paragraph. In the opening paragraph of your web content writing, make your readers to actually want to read (or “eat”) your content.
4. Useful and Good Body Content
This is the chicken in your special roasted chicken recipe, the main meal for your readers. This is what you give to your readers. Your web content writing should contain useful and good information in the body of your article. This is the purpose of your web content writing.
If you have good content, present to your readers in an interesting way so that your readers will not bored with your content.
That’s it, the core recipe for your web content writing. In order to create a “tasty” content for your readers, you need to incorporate all the ingredients in your web content writing. Not only this will increase readership rate of your website, this will also persuade your readers to follow your advice and buy your recommended products or services.