4 Tips to Get Advertisers On Your Blog
If you are like me, an increased amount of traffic to your blog can be viewed as a blessing in multiple forms. Not only does the added amount of visitors help get your name and link out there while raising your PageRank but it can also lead to increased (or initial) revenues for your blog. Sites and blogs have found plenty of new ways to advertise and as such, many advertisers now are hesitant to lend out their ads to every blog that pops up.
While money can be made for both parties this way, advertisers have a brand to protect and will often turn down sites and blogs that are less than established in nature. I have put together some tips to guide you on How to Get Advertisers for Your Blog, with what to say and show while also advising what not to do in this situation.
Let the World Know
You would be surprised at how many individuals search through blogs for advertising opportunities. Nobody has the time to contact every single blog, so advertisers often look for those with “advertisements” that are offering space on their blog. This does not have to be anything fancy; in most cases, a simple “Advertise With Us” or “Advertise Here” banner ad (125 x 125) linking to a contact page will suffice but some people also use this page as a chance to fully outline their upfront advertising rates so that potential advertisers will have all the necessary information before inquiring.
Whenever I first implemented this feature on some of my sites, I was receiving inquiries within the same week. Every offer you receive may not be to your liking or niche, but carefully evaluate each and see what the advertiser has to offer.
Use Relevant Advertisers
I have been tempted in the past to extend my advertisement offers to other sites and companies all across the spectrum, but I have learned that this is not only ineffective but downright perilous for your blog. Advertisers want to place their ads typically in places where the audience is receptive. If you are running a blog about hair care, you probably are not going to want advertisements for automobile service.
While it is not necessarily a loss when the advertiser is paying you a flat fee to advertise, your ranking and perception can be altered. If you are “spamming” ads that do not appear to be relevant to your site (and Google can tell based on the outgoing links), Google will be more likely to penalise you and bump your blog down in the ratings.
Display Your Stats
Each and every decent advertiser should ask you for information about your site’s traffic and rankings and you should be prepared to furnish this information accordingly. I have setup an advertiser login page on my sites for clients to be able to directly view information about monthly hits, my Alexa rating, blog and domain authority, impressions and so forth. By having this information pre-sorted and ready to go for advertisers, you appear to be on your A-game and will in return receive more positive input (and hopefully, clients).
Jazz It Up
Nobody wants to advertise on a site that is lacking aesthetic appeal. This is founded in rationality as very few visitors are going to want to look at your site if it is dull or not formatted correctly. Using professional themes like Problog theme can increase the overall appeal of your site and there are plenty of themes, templates and layouts for a variety of CMS solutions. You also want to minimise your advertising space – don’t fill up one whole side of the page with ads. Keep it simple and easy on the eyes.
Did you like our tips on How to Get Advertisers for Your Blog.? What other methods you use to get advertisers ?See you in comments.