Hey Readers, Today I would be discussing about some thing that we all know about but we never ever analyzed it or tried to improve it i.e. ‘Average Time On Site’. Almost every blogger uses Google Analytics to check about the visitor stats, page-views, traffic sources and a lot more. We always have a look on Average Time on Site, but we never gave any stress to our mind to check how can we improve it. No Worries.
Increase Average Time on Site:
Let’s get back to some maths How Average time on site is calculated. It is the Average time per visitor stays on our website. Does it really matters, that a person stays or not? Do You think, the answer is NO. Well no, the answer is YES. If a person visits your website & stays for just 2 mins and the other person visits your site & stays for 25 min, which one would benefit you more? Ah!! Now your mind is working. Obviously 25 min person. Because, he would be navigating across different posts, categories, pages and in short, he would be giving you more Page Views.
So Today, I would be Sharing some tips to Improve Average Time on Site.
Navigation, the most important part of any website/blog design. By navigation, we mean that a visitor should not get confused about now what to do, where to click, etc. He should be able to find categories, next previous post, subscription box, comment box at the very easily reachable place. For eg: If a person visits your blog and he is trying to subscribe to your email updates but he is not able to find it. Will that person stay for long on your website OR will he come back again on your website. You already know the answer. So, work on the navigation on your blog and try to make it as simple as possible.
Effective use of Internal Linking
Internal Linking is an important aspect related with Average time on site. People tend to read the posts related to some particular posts and if you attach a link to some of the important words in the blog post, people will click on them. For eg: In an article, you talk about the WordPress has a lot of plugins, just interlink the word ‘plugins’ with any of your post related with it. It will help you in increasing page views as well as it will increase average time on site because a reader would be indulged in reading more & more on your blog.
Videos, everyone knows they take your time if you start seeing it. On an average a person would take two minutes to read a post, and if you are smart enough and add a video tutorial of the post of 2 min, I think your maths is good enough now. Yes, you are right. The person took four minutes to complete the post or at least 3.5 . Hence, resulting in Increase in the Average Time on Site. Goal Accomplished. There is an additional benefit of the video posting as well, people tend to understand how to do a particular thing quickly and they tend to visit your blog for any sort of tutorials.
Improve Loading Time
How loading time would help in increasing average time on site. You have this question in your mind. Don’t worry. I’ll answer it. By using my tips provided in the article, your readers would surely visit more pages on your blog. But if your blog takes too long time to open the blog post, people would get irritated and they will tend to get rid of that stress. So, try to improve the loading time of your website/blog, so that if people tend to stay on your site and read few more article, they are able to reach there as quickly as possible
Make it Interesting
Yes, it is required. As you must have seen many speakers on the stage that they keep on adding humour. Why? Because they don’t want their listeners to get bored and leave the auditorium. Same is the case here, we don’t want our readers to get bored with serious text and leave the website within couple of minutes. Indulge them like they are having a conversation with you by using the phrases like, you must be thinking this, am I right?, you know the answer and many more that gives a chance to the reader to respond.
Hope these tips helps you to Increase Average Time On Site. Do you know what to do next? Well let me tell you real quick , share buttons are on your left and comment section is below , help your self. I would love to engage with you and if you got some tips with so throw them in .