Having a website or blog is not just enough to attract customers in today’s market. And to stay ahead of your competitors, you need to adopt other strategies. Working strategies, I mean.
Social media is one of the best marketing strategies that businesses now use to build their brand and win more customers. But, just like every other strategy, social media marketing will prove effective only if done the right way. And only those who do it right will get the expected results.
Here are 5 foolproof tips for adding that cap of effectiveness to your social media marketing campaign:
1. Don’t be on every social network
Trying to be equally active and engaging on every social network available will only deplete all of your resources. To manage a social network you’ll have to expend time, effort, and even money. And the more networks you try to target, the more you’ll spend.
So, just focus on one or two networks, and put in your best. You’ll surely get better results that way.
Learn how to promote your business on twitter ( Another Guest post by Valentine )
2. Engage with your followers, like a human
People hate it when their questions aren’t answered, or when their gestures aren’t reciprocated. Nobody wants to connect with faceless entities. Everyone likes to interact with real humans who understand exactly what they want.
You won’t attract customers or more followers if your existing followers can’t get straight, honest feedback from you in a timely manner.
So, be very active and prompt on your social media accounts. They mean a lot to your business – customer service tools, brand building tools, etc.
3. Offer value
Do you know what? None of your followers is interested in your business. And that’s a plain fact. They’re only interested in how you can solve their problems. So, they’ll only stay with you if you can offer them benefits. It’s like giving them helpful tips, free.
This is one reason where most bloggers fail , they stop providing value in a consistent manner
Even without being persuaded to, people will more likely buy from businesses that offer them value.
So, share helpful, problem solving tips and your followers will love you for it. You can post links to quality articles on your blog, helpful videos, podcasts, etc.
4. Ignore competition
Even though studying competition, largely, is a good strategy, it’s not ideal in regards to social media marketing. You know why? Spying on the competition makes you overly desperate.
Imagine you just discovered that a rival business has 120,000 Twitter followers, and here you are, with just about 8,000. Most likely, your blood will boil with envy, and you’ll start mulling over how to get an equally massive followership.
But, the truth is, numbers don’t matter as far as marketing is concerned. Only results do. Which would you prefer: 100 customers monthly out of 120,000 followers, or 6000 customers monthly out of 10,000 followers?
So, don’t be desperate. Play by the rules, and you’ll get the results. And that’s what matters.
5. Avoid over-promotion
Like I said earlier, people aren’t interested in your business. All they want to know is how they can benefit from you – free. So, if all you churn out on your social media networks are posts that are blatantly promotional, you won’t get the results you wanted.
So, value is the key.
Reading about these tips isn’t enough. You have to apply them. By doing so, you’ll be getting more traffic, convert more leads, and have more happy customers.