Link building can be considered as one of the important activities in SEO. In terms of money and time, Link building is one of the expensive aspects. You would come across many pricey link building mistakes that don’t just cost a lot of money to the website owners, but some of them even get their websites banned in Google.
Listed below are some of the common Link Building mistakes that one must avoid at all costs –
Check Whether Backlinks have “nofollow” or “dofollow” Attribute
Reciprocal link exchange is one of the white-hat procedures to get back links, when it’s done within limits, but regrettably, there are unscrupulous webmasters, who can cheat you. If you pay for any back links, make sure that they don’t have the nofollow attribute. Only dofollow links tend to have high value in terms of SEO.
Getting High Quality Links but with Junk Anchor Texts
You can gain a backlink from a high PR web page, but the anchor text that you use to link should be relevant to your website. If you use anchor text as “Click here!”, then such links are useless in most of the cases. Keyword usage in the anchor text is pretty vital. Analyzing anchor texts will take time, in this case, Text Analyzer tool can perform the hard job. However, with the advent of Penguin update, you must use mixture of the brand links, keyword-rich links, and some generic links to avoid a Google slap for over-optimization!
Getting Image Links
At times when the webmasters are in a hurry to get the backlinks, they will skip the minor details like anchor text. However the image link is great and can get you more traffic and also more visitors. For SEO purposes, nothing can however beat the presence of keyword in anchor.
Not using the ALT text if the image link is only possibility
Image links are weaker compared to the text links, but if image link is the only possibility to get a backlink then something is obviously better than nothing. However, ensure that ALT text of the link has keyword in it.
Generating backlinks from Inappropriate Websites
This particular mistake is popular and whenever you need backlinks, you must pay complete attention to the niche of the sources of links. If you have got dating website, getting links from financial and travel sites is a really bad idea, because now your website could be penalized by Google Penguin algorithm for such fatal mistakes. Such links also look very unnatural and Google doesn’t need more than a hint to track down all the paid links.
Getting backlinks from sites/pages with tons of outgoing links
A Backlink is very valuable when it comes from a web page, which is not bombarded with tons of other outgoing links. Many pages do have 200+ outgoing links, and getting links from that kind of page is not a great achievement; in fact, it can again harm the reputation of your website.
Links from pages Crawlers cannot crawl
Links might also look absolutely legitimate, but they may not appear to be a link to the crawlers. It could be an issue related with to link exchange procedure. If you get a link from a page that is not in the Google’s index, then the link is almost obsolete.
In this case, search engine spider simulator tool will help you in getting quality web pages.
Overtly selling links
If you want to sell the web links, it is recommended to use the dedicated link selling services such as Backlinks.com and they can be circumspect. There are quite a few paid networks trying for selling links silently; if you do it blatantly, your website could be heavily penalized, or even banned from Google’s search index.
Linking to websites with bad reputation
You should not link to the web page that has very poor reputation. They can also be termed “bad neighbors”, and even if you it accidentally, it can turn out to be one of the big mistakes that can ruin your website’s rankings on Google.
Watch this latest video by Matt Cutts to get a clear on how google recognise paid links.
“Why do paid links violate Google’s guidelines while other ads don’t?”
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