Do you have low conversion rate in your landing page? If you’re frustrated with your conversion rate and sales for your product, you should think about tweaking your landing page to increase your conversion rate and boost your sales. Here are 7 tips to increase your conversion rate and boost your sales:
1. Include real proof and testimonials
You can use real proof and testimonials for your product to boost your credibility and trust. People won’t trust your product if they think that you can’t provide solid proof for your claim. So, it is better for you not to cheat to your audience about your product. If you really want to sell a successful product, make a case study about it and give real proof that your product works wonder. Testimonials will reinforce the trust toward your product because people are more willing to buy product which is positively well-known.
2. Offer bonus for purchasing your product
Look at this example:
“Buy this LCD monitor for $100 today while the stocks last”
Now consider this example:
“Buy this LCD monitor for $100 today and receive FREE exclusive Mug for your purchase”
If you’re looking to purchase a computer monitor, you will be more interested to buy the one with bonus. That’s because you will consider the bonus as a good deal for your purchase. By offering bonus to your customers for purchasing your product, you will raise their desire to purchase your product.
3. Simple navigation and checkout process
Remember that simplicity will affect your sales process. The simplicity of your website and the checkout process will determine whether people will decide to purchase or not. So, make everything simple for your customers to buy your product.
4. Eliminate possible buying resistance
You have to do this on your landing page. There are some buying resistances that keep people from buying your product. You will know those buying resistances if you know the weakness of your product. If you know what will keep people from buying your product, you have to eliminate their buying resistance in your landing page. Make sure that they no longer have their buying resistance when they reach the buy now button. Now, think about why people might not buy your product and explain to them the benefit of your product.
5. Write your copy to one person
Make sure to write your landing page copy to one person only. It is true that your audience may consist of different types of person. However, you can’t address them all in your copy. You have to write with personal tone as if you’re talking to one person who is interested in your product. Don’t write your copy as if you are speaking to public.
6. Do not distract your visitors with multiple products
One landing page should consist of one product. Don’t try to distract your visitors because people are easily distracted. If you put more than one product in your landing page, you will get problem in keeping your visitors to focus on your offer.
7. Include pictures and videos in your landing page
Pictures and videos in your landing page will help to increase your conversion rate. Full-text landing page will only bore your visitors, no matter how you put different combination of colors and fonts in your copy. Add some pictures and videos to make your landing page more appealing. It will increase your conversion.
When you tweak your landing page, apply those 7 tips to increase your conversion rate and boost your sales.