Even with the onset popularity of social media these days, many businesses still continue to use the concept of email marketing for their main business strategy. Now the question lies in whether the two can be mixed to form a much better strategy for your business to expand and soar to greater heights.
These two great strategies can be combined to help in driving extra revenues for your business. Some experts say that almost 75% of users of social media still tap the power of email for their brands to be communicated to their target markets.
Ways For Social Media To Power Up Your Email Marketing Strategies
Use the power of social buttons like those offered by Facebook, Twitter, etc. If possible, place your social media buttons on your email signature to help you increase your rates of subscription via email. This can be a very convenient way to fill out a form to join your mailing list in just one click.
When you post some social media updates, you may need to put direct messages of call to action for more people to join your email subscription list. You can also try implementing gated content that needs some form for your potential subscribers to complete before they can access your full version formats. Some even use some kind of sweepstake promotion that also require some kind of registration. The point is for you to always remind your potential readers in your social media sites to join your email listing.
It is also possible for you to add an opt in form for your email invitation right on your Facebook page. Though did you know there are just about 10% of the brands out there in the market that tap Facebook to increase their listing of email subscribers? There is a certain Facebook app you can use to create post that comes with a call to action for your potential email subscribers.
You must also update your entire social network community towards news events when you have an email coming out. This means that even before you go for the distribution of your monthly newsletter or other regular news, you must put up some announcements about it with a link for them to sign up as your email subscriber.
It is your utmost responsibility to keep all your activities with regards to social media and email marketing in just one organizer. Make everything on schedule in a calendar and in just several days, you can already be able to reap benefits for your own email subscription goals.
Other Helpful Techniques to Consider
If you can, come up with a signup page in the most popular social media sites. If possible too, insert all the links of your social media site right on your subscription page. Just be aware of several privacy issues that you need to address first and be secured of before you proceed to this step.
Do not make it appear and sound as if you are forcing everyone to be your subscriber. Instead, make every exchange of communication a valuable thing to do. You may choose ask relevant questions and resources to highly valuable sites and information like white papers, landing pages and even webinars. Remain tactful all the time and make sure that you let every one of your subscribers feel they are well taken care of.
Try your best to make your invitations mobile friendly too. This is because current surveys say that it takes more than 40% of users check majority of their emails through their mobile devices to make everything accessible and more connected. Optimizing your content for mobile means lessening its characters yet still making it full of impact and making it interesting enough to start a nice exchange between you and your subscribers. Take the time to seek some feedback too and opinions from them along with several surveys which can be the key to a higher level of interactivity.
Design and run a socially inclined campaign every month that will trigger more followings for your social media sites and email subscription list. Prepare great topics for discussions that you will share with them and hold back any kind of selling proposition in your sites not until they have already signed up for your email subscription. Once you have started a dialogue, make sure that you keep it going all the time before you make any of your offers. This is one of the few step procedures that can truly work.
For all of your insiders, you can make special emails for them through your social media sites too in making special offers. At the same time, you can get their recommendations and help in spreading your word about your brand and your special promos. Just make it sure that you are letting it come through the power of social media. Your email list can be segmented much easier so it could be a great idea to share it out with your social hubs first.
Do not forget to integrate too your web analytics and email metrics. These two are important determinants of success of whether your social media optimization and your email marketing campaigns are working well. Tap your web analytics to start following your visitors through the clicks they make and try to analyze which links get most of their attention. Who knows? You can even make some of them of your thought leaders in your next set of email blast.
Research plays an important role especially in discovering new tactics and strategies to further enhance your lead generation goals. As social media emerged in the scene, it has become one of the many modern innovations that can be jived with the old ones like email marketing and subscriptions to help you gain more. Remember that the world of Internet is a dynamic industry where change is constant. If you will ride its waves, then you and your business will be able to surf better as time passes.