7 Awesome Tips to Promote Your Business on Twitter!
Since Twitter became a very popular social media platform, many businesses have been leveraging its advantage, as a very effective marketing tool.
With Twitter, you can develop your brand interact with your clients, promote your products or services, and spread word about your business.
In order to get great results from your Twitter marketing campaigns, you must stick with these seven tips:
1. Tweet regularly, but sensibly
Leaving your profile stale will deprive you of all the advantage that Twitter can offer your business. So, you should always keep your profile alive and updated by tweeting regularly.
Note, however, that your tweets must offer value to your followers. Tweet about relevant industry news, product updates, and share expert tips with your followers. This will grow your followership and help you make more customers from your followers.
2. Always sound professional
No matter what your line of business is, professionalism (is very important. And this must be reflected even in your tweets.
So, always post only tweets that are business oriented, and avoid controversies and hot debates. And if you’re to start debates, they must conform to your company operating procedures.
3. Tweet with a human voice
People feel more comfortable interacting with another person who can listen and respond to them accordingly. So, tweet with a human voice that can encourage your followers to engage with you.
This way, your followers will interact better with you, share their views, and give you helpful suggestions.
4. Interact with your followers
Don’t just churn out tweets that promote your products or services. Rather converse with them on a give-to-get level.
Don’t just count your Twitter followers, converse with them, get to know them, discover their pain points, and share your expertise with them.
5. Use hashtags
Hashtags serve as searchable references for your followers, and others. With hashtags, your followers can easily track topics and conversation.
More interestingly, you can use hashtags to join in on chats, share your thoughts on industry topics and discussions, and creating unique labels for your business.
6. Solve your followers’ problems
Aside posting tweets that will be of value to your followers, always encourage them to share their problems with you. By giving them expert advice on how to tackle their problems, you’ll be making more customers and strengthening your brand.
Some followers may decide to make enquiries privately by sending private messages. Never ignore such messages, as the senders may turn out to be your biggest clients.
7. Design your page professionally
This may sound insignificant, but it’s very important. The look of your page speaks volume about your level of professionalism.
Design a nice, cool banner for your Twitter page. Have it labelled with your business logo so that a first time viewer will quickly know what your profile represents.
If you follow these rules and execute the well, you’ll soon be developing relationships and reaching several thousands of followers via Twitter. The key here is to stay consistent and don’t compromise the use of any of these rules. You’ll be better off for it in the long run.