Adsense is a great way to earn decent amount of money with your blogs as it is offered by Google and Google team knows how to give value to their publishers and advertisers.
Personally I have tried Chikita , Adbrite and Bidvertiser and trust me their earnings are no close to what you can earn with Adsense (Well I can’t blame those publishers because I have heard Chikita, bidvertiser outperformed Adsense in other niches but it hasn’t for me).
Adsense has been my highest earning method on my other blogs but not on seoallrounder as its a blogging niche and many people know what Adsense looks like so I dont get a good CTR but I have managed to increase Adsense earnings using the method which I will be guiding you through you in part two but before we go there lets go through some Adsense facts which will clear questions fo 1000 bloggers out there.
Adsense Facts Which You Probably Dont Know!
Where is your main traffic coming from and which country?
If you have lot of direct traffic then you wont get a lot of clicks on your ads as your visitors are very familiar with your site layout and can differentiate between ads and useful resources. Same goes for social media as well, people coming from social media the people coming from there are either your fans or you have written a killer title to grab their attention but new traffic from social media can get you clicks on your Adsense so its not that bad as direct traffic. Search Engines! the main source of income for all the blog , people are new to your blog and they have a lot more chances to click your ads than direct or social media traffic.
Enough said about the direct , social and search engine traffic now let me tell you about your site’s geographic. This mean, from which country are you getting most of the traffic? honestly Asia traffic never earns good money from Adsense and now you are wondering why is that? See , the thing is asian countries still haven’t built a trust for using credit card safely and people are still worried what if their credit card number gets stolen so what that means is very less amount of people pay to buy stuff online hence why would advertiser pay you more when they know their ads will not convert. Tough chemistry eh? yea i know , so try to optimise your site for other other countries like US , Canada , UK e.t.c.
What your niche is about and what you deal with!
This is some thing which people don’t realise at all , I have seen people taking about their traffic and posting screenshots of getting 100,000 visitors per month and when you ask them what your site is about they say its about funny pictures and videos. lol i guessed so
The fact is the 100,000 visitors are worth nothing when compared to 12,000 visitors coming into blogging niche or may be 500 visitors in some niches, yes! that’s right 500 visitors from some niches can easily earn you a lot more than 100,000 visitors from a funny images or video site.
Now The Question is raised WHY!
The logic is pretty simple and neat , you might have guessed it already from my explanation above. The thing is if I visit 9gag or any other funny video site , I am NOT going to buy anything, I am just going there to spend some time and share some great pictures and go off , where as if i am looking for a plugin or service related to blogging then money is in my mind , I know that I would have to pay for it to get top notch service that fulfil my needs hence advertisers would definitely pay higher for those ads where people are coming to buy services. For e.g On my post of aweber vs mailchimp , I get cpc of $2+ because so many other autoresponder services are trying to bid for those keywords.
Where your Adsense account is from? ( Surprising eh?)
This might disappoint you a bit , I never really believed it when I heard people taking about it all over on the forums but I have not personally tried it with many friends except 1 friend who was in the same niche as mine , we were working on the same keywords and after getting 2 million impression we compared our cpc , his was $0.35 and mine was $0.75 where as his Adsense account was from Malaysia and mine from America. If this is really true then I feel Adsense is bit unfair here to their publishers.
Whats your say on this? Surprised with any point , learned something new? do let me know in your comments.
Next Read (Part 2) :-
Well those were some the facts which might solve all your questions Adsense and if you have taken care of all, let go and try to increase your Adsense CTR with these simple tricks in Part 2! (Coming Soon!)
Adsense can be little hard to get into sometime , look at the 20+ Adsense Alternatives which I have bagged to help you earn more from your blog.