MailChimp or Aweber : Battle of the Beasts

Choosing the right email list services provider is critical to any business. Such a service provides valuable targeted visitors to a business’ website, a constant source of traffic, repeat traffic and sales of the services and products of the business. Since this service is a mainstay for any successful business, you should choose an auto-responder service after carefully considering the features offered and those you require for your business. The following guidelines should help you towards that end.


MailChimp offers a free subscription option of their service, for an indefinite period of time, but only as long as you have fewer than 2,000 subscribers and you send out fewer than 12,000 emails a month. While this may sound enticing, you do not have access to their full suite of features and services. Excluded from the free subscription are features such as delivery doctor (this tests your campaigns at the click of a button to identify potential problems with consumer ISPs and spam filters), inbox inspector (this ensures your email looks great in major email clients), time warp (ensures email delivery and times of delivery), and the full auto-responder capabilities is not included.

Aweber however, charges $1 for the first month of service and although this trial service provides for only 500 subscribers, it allows unlimited email sending, a 30-day money back guarantee and access to their full-featured service. Following the trial month, Aweber charges $19.99 for the first 500 subscribers.

aweber or mailchimp


In both Aweber and MailChimp the user interface provides many features, tools and functions to learn so the learning curve may be steep for some. Aweber provides many how-to videos for practically everything so you are never at a loss trying to figure anything out. Aweber’s interface may not be as user friendly but it certainly is powerful. MailChimp provides guides and videos as well as a colorful, user friendly interface. The two services seem equally matched as far as their interface is concerned.

Form Design Tools

Aweber offers a large variety of custom form designs for your opt-in forms. A wizard allows you to customize the size, wording, font and color elements of the designs. The process focuses more on inbuilt opt-in forms, and although it may be a little slow, you will not run out of design ideas. You may also use these forms to create a mini website and host it on Aweber‘s site.

MailChimp provides external opt-in forms that can be used as opt-in pages hosted on MailChimp’s site. A skilled web designer could make his own forms from scratch using MailChimp’s design tools. The GUI tool can be used even by novices to create designs including pop-ups. The service provides only three templates for onsite forms and they are known as Naked, Classic and Super Slim.

Drafting and Email Design 

Although Aweber provides a good choice of email templates to choose from, it does not have very sophisticated text editing software. Care should be taken when text is copied and pasted into the email templates. Aweber has advised they will be releasing a new version of the text editor that will be more user-friendly and will fix current problems experienced by the current editor.

MailChimp however, supplies a large number of email templates, ranging from highly stylized to very basic. The interface for designing HTML emails is very flexible and you may even host images on their site. The site runs much slower however, and that is possibly because of the loaded images used by its user interface.

Email Tracking

Aweber provides a sophisticated tracking system that tells which links a subscriber clicked on, when they were clicked and when emails were opened. MailChimp provides no such tracking, and only uses a rudimentary system of placing a star next to a subscriber who opens an email. Conversion tracking is provided by Aweber for those who sell products on their websites, and users of the sites can be traced from the email links to the websites.

Another distinction between the two services is that your domain links in an email are emailed in the exact format with Aweber emails, whereas with MailChimp the links are converted to very long and strange looking links that many subscribers are wary of clicking. The links in the Aweber emails do not look suspicious to readers and using them result in high click through rates.

Auto Responder Efficiency

Aweber and MailChimp manage their email lists differently. Aweber manages its email follow up sequence by assigning a number to each message that goes to its subscribers, and each message is spaced by a certain number of days from the last message. It is always possible to tell which messages were sent to which subscribers. In the MailChimp system, it is possible to send emails to just a few subscribers of a list based on specific criteria. The same is not possible in the Aweber system. Both systems are equally effective in their follow-up methods.


Aweber certainly has the edge over MailChimp in the area of support. Live customer support is available with Aweber Monday through Sundays at specified times by telephone and through live chat, and international customer support is possible with a special number. Support can also be reached through email. The only support available with MailChimp is email, and customers may wait up to 24 hours before they receive a response to their queries.


In the end, when considering MailChimp or Aweber, Aweber’s powerful email follow-up and tracking system, as well as their high email delivery rate, by far outweighs that of MailChimp. In its favor, MailChimp allows greater form design flexibility, but once the form is designed, deliverability and tracking become features for daily monitoring and concern, and that is the strong point for the Aweber system.

MailChimp’s terms of service does not let you to promote affiliate products whereas Aweber does, so an online marketer will need to carefully scrutinize the TOS of the auto-responder he is considering before he makes a decision to purchase.

Aweber’s introductory $1 price for the first month makes it easily affordable for any marketer now starting out, especially as access is given to all resources of the service. When all features and services are considered, Aweber offers a better and more powerful auto-responder service than MailChimp.

I have made my first sale with commission of $97 with only 9 subscribers in my list.

 Its never too late to start building your email list , join now and start connecting with your lost visitors!

Get Aweber for $1

p.s Do you already have a aweber service? The look out for best WordPress plugins to build your email list
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  1. says

    you say “Aweber provides a sophisticated tracking system that tells which links a subscriber clicked on, when they were clicked and when emails were opened. MailChimp provides no such tracking”
    This is wrong Mailchimp provide those information.
    I’ve never tested Aweber so i can’t compare but the interface of mail chimp and easiness in the navigation do not make me want to change.
    The only problem i have with those program is the large number of non open mails in the statistic while user actually opened it.
    I heard this is people who read the mail in text format. As no image is download, to tracking is made possible.

    • says

      AWeber provides the tracking information buddy regardless from where the subscribers are coming to your email list. I know it because I’ve been using AWeber from a long time now :)

      AWeber is the right choice for those who consider their blogging as their business, MC is for general people!

  2. says

    Whoa! Great comparison. I’ve used A BIT of Maichimp but can say that to design autoresponders and broadcast messages, Aweber is better. Apart from that, I once contacted their support (live chat) and it was really great as they solved a lot of problems for me.

    • says

      Thats great Erik , when writing this post i thought many people will criticise and go with mailchimp but its going totally opposite as of what I thought , seems like aweber has a great fan base because of their features and service.

  3. says

    Hi Saad, very nice review of these two services. I’m a big fan of A-Weber but I never gave the other guys a shot. I’m not clear on what you meant about the auto responder because there a lots of ways to segment lists for sending targeted messages. Just let me know a little more about your goal and I’m sure I can give you a hand with this. I’ve been spending a lot of time exploring these options in the past couple of days so hit me up.

    • says

      hey ileane , thanks for dropping your comment. what i meant by autoresponder efficiency is that mailchimp lets you decide to control your auto messages which are sent after the person signs up , i can decide the days , what time and infact mailchimp has an option to send emails at the same time when the user signed up for your mailing list , I dont see these features on aweber.

      • says

        Sure they have that on Aweber. Just set your first follow-up message to zero days and it will go out immediately after the person confirms. I know because I just did 3 different tests of this same feature yesterday.
        I think you might have missed that feature, but it is there for sure.

    • says

      If you cannot put your affilaite links in the email then whats the point? for a simple newsletter your can use mailchimp but then in free service you dont get most of the features and mailchimp get costly after 2000 subscribers and exporting the list becomes a pain.

  4. Felicia says

    I have used MailChimp before and I think it’s great. After reading your review about which is best, MailChimp or Aweber, I guess you have a point here. Like Charly, I haven’t tried Aweber before so I couldn’t really judge on both. But since you mentioned Aweber supports affiliate marketing and is more flexible than MailChimp, then I think it’s much better. Thanks for sharing your review!

  5. Shiva Chettri says

    I find that Aweber is the better of the two If you are into internet marketing or blogging simply because it supports affiliate links, while on the other hand Mailchimp is pretty good too and can be the best option if you just need a simple newsletter for your business

    • says

      Hey Shiva, you are right about mailchimp that its good for a simple newsletter but Aweber is good for simple and professional newsletter. One this more I want to add is mailchimp emails occasionally go in my spam folder but i have never had that issue with aweber.

      • Shiva says

        Well I actually meant to imply a different thing, that is, Mailchimp can be a great option for small business or businesses who just have to sent simple newsletters for example news type newsletters, recent blog posts etc, while on the other hand Aweber would be the best option for people into Internet Marketing since unlike MailChimp, Aweber allows affiliate links in the emails :)

        None the less, About the spam thing, I have not used Mailchimp so do not know much about it but yes Aweber emails has very less probability of going to the spam box. But then that totally depends on how you have framed your email.

    • Felicia says

      Hi Shiva,
      I went back into reading this post because I was curious again on what’s the difference between MailChimp and Aweber. Your comments here helped a lot on narrowing down the differences. I think I am going to use Aweber then as I do some affiliate marketing as well. Thanks!

  6. says

    I agree with you Saad that both Aweber and Mailchimp are good although Aweber have some edge over mailchimp because because I’ve used it. One thing i don’t like about mailchimp is that they don’t allow you to use links in your campaigns, and majority of bloggers out there are affiliate marketers.

    If you’re just starting out in the internet marking stuff and want an autoresponder that offers a free option, I’ll recommend IMNICA MAIL. Just like mailchimp, you are also allowed to have upto 2000 subscribers on your list and you’re also limited to the email you send out a month. But the good thing is that you’re allowed to use their full service including autoresponder and you can also add affiliate links to your campaigns.

    Thanks for sharing


    That’s a great comparative between the two email building service and i also think aweber is ahead mailchimp but mailchimp is doing well as well due to some experience been share by a lot of user. thanks for sharing

  8. says

    I like the both of these list building services, but as of now I’m using Mailchimp not only because It’s free, but also because of It’s features.

    I’ll also try Aweber soon cause of Ilane’s and some other bloggers suggestions.

    Nice overview Saad.

    • says

      Yes Ehsan you can take up my word for it to try aweber , its only for $1 to try! mail chimp doesn’t unlock all the features in their free version and doesn’t let you add affiliate links in the mail.

  9. sandeep kumar says

    Hi Saad….Great comparison bro. Aweber and MailChimp both are good but the free option provided by MailChimp is much better than Aweber and for starting their free option is not bad at all.
    You have provided very well defined comparision. Great job bro.

    • says

      Thats right, even i signed up at mailchimp as a free user but they dont give all the features with a free account then I signed up at aweber for $1 and really love the interface and their support videos.

      transferring my subscribers from mail chimp to aweber was smooth as well , even thought aweber is strict about transferring but if you can talk to them and show them how you got the list then they easily let you transfer all the subscribers otherwise they send an email to every subscriber to rejoin the list on aweber.

  10. Nikhil says

    Actually never heard about Aweber but MailChimp is what most people use i guess!
    I have not used any of these personally but would love to give it a shot.
    Thanks for the review.

  11. says

    I think Aweber is cool as every review clears the good points of it. MailChimp is good as it gives free subscription till we get 2K subscribers. But I’ll go with aweber coz of it’s powerful email follow-up and tracking system

    • says

      Yup, I only try the best thing in the market to recommend it to my readers , Mail chimp might be good for starters but I dont really recommend getting a free plan at least because its missing so many good features.

  12. says

    I’ve been using free version of MailChip. Thanks for comparing both. It’s very help for those who are in dilemma which email marketing tool to use.

    Will return back to your blog shorty!

    • says

      just got off with a freind who was using mailchimp and it was pain to setup it all up according to his wish, if he would have told me setup all that in aweber then i would have done that in 5min.

  13. says

    I have initially signed up with Mailchimp and i was quite pleased with their design and other features but i have to cancel it because then i realized that they don’t allow affiliate marketing.

    • says

      i hope you get the point i am trying to convey here to my readers, many people optin for mailchimp because its free but they dont realise the disadvantages of mailchimp and when they do its becomes really hard to transfer your subscribers to new list in aweber or somewhere.

      • says

        True, In fact i have signed up with Aweber and Getresponse simultaneously to check their features and everything.

        As i did it in the beginning itself, i didn’t had too many issues and was able to see things myself.

  14. says

    Awesome comparison :) currently I am using MailChimp with it’s Free account feature and quite happy with it. but ya would love to go for aweber as many blogs and sites are using this for their email list.

    Thanks for this overall comparison and have a great day.

  15. says

    Hey Saad,

    Awesome review. I was with Get Response for about 3 years and I found it so hard to navigate and make sense of, when I moved to Aweber I lost a few subscribers :(

    But It has been so worth it, it is so easy to use and makes total sense. Wish I had used Aweber from the start, but glad they are taking care of my list now.

    Beth :)

  16. SCOTT HAIGHT says

    I really believe Mail Chimp is the best for start ups who are not wealthy already… Why pay for something if you have no proof of profits yet?

  17. says

    I use Mailchimp to manage my lists and I like the user interface and control you have within each campaign that you specify. The lack of affiliate link support is a major limitation and will always leave Aweber as the choice for serious bloggers and content creators.

    • says

      Thats true , mailchimp is good for sending out shout out to people but not good for referring a product to them but you can always try sending traffic to to your presell page and then from there drive them to the landing page.

  18. Rob VL says

    thx for this post on mailchimp vs aweber. i was thinking of moving to mailchimp cuz they optout messages and stuff in dutch, but his post has me changing my mind. especially affiliate links not being allowed.
    a whole other question: what plugin do you use for auto-linking words (even in the comments)?

    • says

      Thanks Rob VL , all I can is that you will never be disappointed with aweber’s service quality and secondly all the plugins are made while keeping aweber in mind so you can have your favorite plugin integrated with aweber in no time.

      I use am Ninja Affiliate for auto linking , it is my affiliate link. I give $10 cash back to all my readers when they buy using my affiliate link.

  19. Mike says

    hey saad,

    Excellent work. I have been using mail chimp from many years and my 2000 Email list is nearly full. What should i do :(

  20. Pat says

    Importing lists into aweber is the most painful experience possible.I would rather go to the dentist than try to import a list which you gathered offline .Only for Aweber to start asking where you go the names etc .If the people do not want to get a email they can simply hit unsubscribe .Then the task of trying to import lists is crazy confusing.To be honest Aweber has long way to go to get even close to Hostagator chat services.

    • says

      Yes that very true, importing offline contact list is a pain in Aweber but you can always import a list into aweber and send an email to your user saying that please click this link to confirm your subscription hence you will get a list of your loyal visitors.

      Whereas in Mailchimp its easy to import a list and you can start sending out mail but if people start to unsubscribe to your list then mailchimp bans your account.

      Would you want a list of loyal subscribers or banned account?

  21. says

    Very great post about Aweber, I have Aweber and I love it.

    I also have Mailchimp free version was just about to upgrade … thanks to this post I think I will stay with Aweber.

    I had no idea that you could not use affiliate liknks in mailchimp … definitely not for me.

    Thanks Again for your great post

  22. SeoEvery says

    i like only mailchimp it’s awesome… it offer me to free singup and experience how to make campaigns and how to build list etc, i just love it.


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