When your subscribers join your mailing list, they will expect you to send them some follow-up emails. They will decide whether they will stick with you or not after they read some of your follow-up emails. If you give them bad follow-up, they will unsubscribe. But, if you give them good follow-up, they will stick with you. Here are 7 tips on how to make your follow-up emails work for you:
1. Create an interesting email series
Email series is your way to engage your subscribers after they join your list. It is better to avoid writing standalone information in your follow-up emails to build good relationship with your subscribers. If you create an interesting email series such as “21-Day Crash Course to Bulk Your Muscle”, it will make your subscribers to anticipate your emails. As a result, they will follow your recommendation.
2. Create 10-15 follow-up emails
You should prepare at least 10 follow-up emails that you will send one by one after people join your list. Why 10 emails? That’s because if you write less than 10 follow-up emails, you may not be able to catch their attention. For instance, many email marketers only send 3-5 follow-up emails to their subscribers. This is not enough to build their interest.
3. Give them pure content for the first few emails
Remember, you don’t need to sound like a salesperson, so you have to build good impression on your subscribers. It is important to give pure content in the first few follow-up emails that you send to your subscribers. Don’t promote your product yet. Give them real valuable information before you begin promoting.
4. Build connection with your subscribers
You have to write your follow-up emails so that you can build good connection with your subscribers. Yes, you should build good connection in order to earn their trust. If you’ve earned their trust, you will be able to easily promote any product to your subscribers and they will respond to your promotion positively. The way you write your emails will affect how your subscribers think about you. So, write your emails in a friendly tone in order to build good connection with your subscribers.
5. Give good interval for your follow-up emails
Give your subscribers some time to absorb your message. You can’t send them emails every day after they join your mailing list. Give them at least 2-3 days interval to avoid overwhelming them with information. Slowly but sure – this is your way to keep them on your list.
6. Promote a product after you send 3-5 emails
You have to promote your product only after you send 3-5 emails to your subscribers. This is understandable because you don’t want to bombard them with advertisements right after they join your list. You need to build anticipation, attraction, and interest first before you start giving them promotional messages.
7. Promote other relevant products
In email marketing, it is better to promote not just one product. Promote products which are relevant as you progress with your subscribers. In fact, keep them up to date with the latest information about your niche, including the latest popular products on your niche. In this way, you will monetize your list more effectively.
Also read: how to Build your Email Fast
If you want to create the right follow-up emails that will bring you the most profit, you can follow the tips above.