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How to Make Your Follow-Up Emails Work for You

When your subscribers join your mailing list, they will expect you to send them some follow-up emails. They will decide whether they will stick with you or not after they read some of your follow-up emails. If you give them bad follow-up, they will unsubscribe. But, if you give them good follow-up, they will stick with you. Here are 7 tips on how to make your follow-up emails work for you:

1. Create an interesting email series

Email series is your way to engage your subscribers after they join your list. It is better to avoid writing standalone information in your follow-up emails to build good relationship with your subscribers. If you create an interesting email series such as “21-Day Crash Course to Bulk Your Muscle”, it will make your subscribers to anticipate your emails. As a result, they will follow your recommendation.

2. Create 10-15 follow-up emails

You should prepare at least 10 follow-up emails that you will send one by one after people join your list. Why 10 emails? That’s because if you write less than 10 follow-up emails, you may not be able to catch their attention. For instance, many email marketers only send 3-5 follow-up emails to their subscribers. This is not enough to build their interest.

3. Give them pure content for the first few emails

Remember, you don’t need to sound like a salesperson, so you have to build good impression on your subscribers. It is important to give pure content in the first few follow-up emails that you send to your subscribers. Don’t promote your product yet. Give them real valuable information before you begin promoting.

4. Build connection with your subscribers

You have to write your follow-up emails so that you can build good connection with your subscribers. Yes, you should build good connection in order to earn their trust. If you’ve earned their trust, you will be able to easily promote any product to your subscribers and they will respond to your promotion positively. The way you write your emails will affect how your subscribers think about you. So, write your emails in a friendly tone in order to build good connection with your subscribers.

5. Give good interval for your follow-up emails

Give your subscribers some time to absorb your message. You can’t send them emails every day after they join your mailing list. Give them at least 2-3 days interval to avoid overwhelming them with information. Slowly but sure – this is your way to keep them on your list.

6. Promote a product after you send 3-5 emails

You have to promote your product only after you send 3-5 emails to your subscribers. This is understandable because you don’t want to bombard them with advertisements right after they join your list. You need to build anticipation, attraction, and interest first before you start giving them promotional messages.

7. Promote other relevant products

In email marketing, it is better to promote not just one product. Promote products which are relevant as you progress with your subscribers. In fact, keep them up to date with the latest information about your niche, including the latest popular products on your niche. In this way, you will monetize your list more effectively.

Also read: how to Build your Email Fast

If you want to create the right follow-up emails that will bring you the most profit, you can follow the tips above.

How to Keeping Your Subscribers Engaged and Happy!

Yes, you can make money with your list. But, if most of your subscribers are leaving your list within the first week of joining your list, what will you do? Do you still have the chance to make money from them? That’s why you need to learn about how to keep your subscribers in your mailing list and prevent them from leaving your list too soon. Here are 7 tips to keep your subscribers in your mailing list.

Read: How to Build Loyal Subscribers for Your Mailing List

1. Engage them with quality content

If you send quality content to your subscribers, you shouldn’t worry about your audience leaving your mailing list. Remember to engage your audience with quality content if you want to keep them on your list. Regular tips will work as long as it is valuable for your audience. In fact, you don’t need to create long email message just to deliver quality content. Remember that your email message is not blog or website content. So, limit the length of your email while keeping the quality.

Read:Don’t Over-Optimize: SEO Should Come Naturally

2. Give short and interesting email message

Successful email message is usually short, simple, and easy-to-digest. You don’t need to send complicated information to your subscribers. Leave it for your website or blog post. To engage your subscribers in your mailing list, you simply give them short and interesting email message that will keep them curious about what will come next from you.

3. Talk with your subscribers

Remember to build two-way communication with your subscribers so that you will know what they really want from you. It never hurts to ask your subscribers about what they want to learn from you. After all, you might not really know about what they want. So, it is better to talk with your subscribers, ask them what they want, and give them what they want. This will keep them with you.

4. Give what your subscribers want from you

Do not give off-topic information to your subscribers. Remember that there is certain reason why your subscribers want to join your mailing list. They want to learn something from you, and they think that you are an expert on that thing. So, they decide to join your mailing list. But, if you don’t give them what they want, you may end up losing them.

5. Don’t send your email too frequently or too infrequently

Think about the frequency of your email. You don’t want to bore your subscribers with your emails, but you don’t want them to forget about you completely. Sending email too often will sometimes annoy your subscribers and if you keep doing it they will decide to unsubscribe soon or later. On the contrary, sending email too infrequently will make your subscribers to forget completely about you, and the next time you send them email message, they will consider you as a spammer. So, take the moderate frequency. Send email to your subscribers about 2-3 times per week.

6. Give free stuff once in a while

Sometimes, giving free stuff to your subscribers will really be appreciated by them. As a token for appreciation, they will keep their subscription. Giving free stuff once in a while will give you good impression.

7. Connect your subscribers with your website or blog

You shouldn’t separate your mailing list from your website or blog. Connect your list with your website or blog. No matter how you build your list, you should use your list to drive regular traffic to your website or blog. This is a good way to keep them connected with you.

You would also like to read our recent post on Tips for Effective Affiliate Marketing on your Blog

Those are 7 tips that you can use to keep your subscribers in your mailing list happy and engaged. If you don’t want them leave too quickly from your list, be sure to apply those tips.

Email Marketing: Still A Major Player

Email is by far the easiest and most popular way to communicate online. In its early stages, it is one of the first forms of internet marketing. Email is a really simple yet effective way to advertise to prospects. It provides you with an easy avenue to keep customers up to date on your latest products and services. There have been internet marketing strategies created since email marketing; some have survived and some are no longer in effect. But email marketing remains.


Who will receive these e-mails? Before beginning with e-mail marketing it is necessary to have a list of recipients that have agreed to receive e-mail communications from your business. There are a number of ways to get web visitors to agree to this e-mail communication. You can offer them free information in exchange for e-mail, a free gift, or perhaps a contest. All of these methods work to help build a database of e-mails interested in receiving information from you. Once you have a strong e-mail database to market to there are best practices that should be followed in order to maintain a good customer relationship.


Understand your e-mail audience. If you take the time to learn basic understanding and demographics of the audience such as age, interests, and education level, this can help creates a proper e-mail campaign that is most effective. All of this information can be used to write your customers with details that they are actually interested in.


Create a personal relationship with your e-mail list. The most effective marketing campaigns approach the latest in a manner that is personable and order to gain trust between you and your customers. This can lead to effective marketing results between you and your list. It is a recommended practice to address each of your recipients by their first name and then speak to them as friendly as possible. Make sure to use your real name in the message as well.


Create a catchy e-mail title. The subject is the first thing that viewers will read so it must be created a in a way that will catch their attention. Additionally, you must create this subject in a conversational and friendly manner while still remaining professional.


Stick to one thought per e-mail. Your readers will get lost if you jump around from topic to topic with an e-mail message. This will confuse them. It is most beneficial to remain consistent and focused on one particular idea.


Avoid spamming at all costs. It will prove fruitless to spend time creating an e-mail list of people who aren’t interested in receiving your message. This will only result in wasted time and effort.