You know your products, and you know the types of consumers that would buy them. But for some reason, all your online marketing efforts aren’t getting through.
The problem might not be your offer or your message – it may be the keywords you’re using (or NOT using).
What are Keywords, Anyway?
Keywords are the words or phrases that web users enter when they want to search for a particular page, website or topic. For instance, someone looking for metal trim would enter that exact phrase to find sites that either sell the item or talk about ways to apply it.
Not surprisingly, keywords have become a vital part of Internet marketing. Since more and more websites are finding that the right keywords can increase their search engine rankings, they’re making keywords an integral part of their creative and marketing strategies.
What will Keywords Do for my Site?
The right keywords result in better overall website performance, particularly in three key areas:
Higher Rankings: Web browsers are less likely to click websites that appear at the bottom of a search engine results page; sites on the second page are ignored altogether. If you want people to visit your site, fill your pages and blogs with keywords to increase its search engine ranking.
Greater Relevance: Consumers are very particular these days and don’t have time to sift through websites that don’t address their immediate needs. Relevant keywords assure users that when they click on your site, they’ll find what they’re looking for.
Better Results: The combination of high rankings and keyword relevance makes it possible to increase sales or bring more traffic to your site. More qualified leads click your link, more of them spend more time on your site and more people buy from you as a result.
How do I Choose the Right Keywords?
To add keywords to your marketing strategy, follow these steps:
1.Identify the most popular keywords.
There are several online keyword analyzers that show you which search terms people are using. Use these analyzers to identify the most popular terms, or enter your own list of keywords to estimate how much traffic you would generate from it.
2.Add popular keywords to your site.
The more often keywords appear on your site, the higher your search engine ranking. Make a list of 5-6 keywords that are relevant to you and your potential customers, then add them throughout your website. Focus in particular on key landing pages like your home page or product pages
3.Test and optimize your efforts.
People’s interests change and new search terms emerge, so no keyword strategy is ever finished. Things like metal trim go out of style, and your businses may adapt to these changes, and so should your SEO. If you want to know whether your keywords are driving traffic, use analytics tools to measure how many people click on your site and which keywords prompted those clicks. Refine your keywords to continually improve results.
Start typing now!
Now that you know what keywords can do for your popularity, don’t wait to add them. Fill your site with prime keywords and get found by potential customers today!
This guest post was written by Steph. Stephanie likes blogging about how businesses can use online tools and keyword optimization to find customers who are interested in purchasing metal trim and other useful items.