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Use the Right Keywords to Find the Right Customers

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You know your products, and you know the types of consumers that would buy them. But for some reason, all your online marketing efforts aren’t getting through.

The problem might not be your offer or your message – it may be the keywords you’re using (or NOT using).

What are Keywords, Anyway?

Keywords are the words or phrases that web users enter when they want to search for a particular page, website or topic. For instance, someone looking for metal trim would enter that exact phrase to find sites that either sell the item or talk about ways to apply it.

Not surprisingly, keywords have become a vital part of Internet marketing. Since more and more websites are finding that the right keywords can increase their search engine rankings, they’re making keywords an integral part of their creative and marketing strategies.

What will Keywords Do for my Site?

The right keywords result in better overall website performance, particularly in three key areas:

Higher Rankings:  Web browsers are less likely to click websites that appear at the bottom of a search engine results page; sites on the second page are ignored altogether. If you want people to visit your site, fill your pages and blogs with keywords to increase its search engine ranking.

Greater Relevance:  Consumers are very particular these days and don’t have time to sift through websites that don’t address their immediate needs. Relevant keywords assure users that when they click on your site, they’ll find what they’re looking for.

Better Results:  The combination of high rankings and keyword relevance makes it possible to increase sales or bring more traffic to your site. More qualified leads click your link, more of them spend more time on your site and more people buy from you as a result.

How do I Choose the Right Keywords?

To add keywords to your marketing strategy, follow these steps:

1.Identify the most popular keywords.

There are several online keyword analyzers that show you which search terms people are using. Use these analyzers to identify the most popular terms, or enter your own list of keywords to estimate how much traffic you would generate from it.

2.Add popular keywords to your site.

The more often keywords appear on your site, the higher your search engine ranking. Make a list of 5-6 keywords that are relevant to you and your potential customers, then add them throughout your website.  Focus in particular on key landing pages like your home page or product pages

3.Test and optimize your efforts.

People’s interests change and new search terms emerge, so no keyword strategy is ever finished. Things like metal trim go out of style, and your businses may adapt to these changes, and so should your SEO.  If you want to know whether your keywords are driving traffic, use analytics tools to measure how many people click on your site and which keywords prompted those clicks. Refine your keywords to continually improve results.

Start typing now!

Now that you know what keywords can do for your popularity, don’t wait to add them. Fill your site with prime keywords and get found by potential customers today!

This guest post was written by Steph. Stephanie likes blogging about how businesses can use online tools and keyword optimization to find customers who are interested in purchasing metal trim and other useful items.

7 Forgotten SEO Tactics Critical to a Site’s Success

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Every once in a while, it makes sense to take a step back from your SEO efforts and take a look at your SEO strategy from a bird’s eye view. It’s so easy to get lost in the day to day minutia of running your company, building links, fulfilling customer orders, writing emails, creating blog posts and so on that we don’t actually step back and look at whether or not our strategy is optimal.

Taking a step by to review your SEO strategy only takes an hour or two. Yet this hour or two could easily save you over a dozen hours of work and help you take your rankings to the next level.

Here are seven tips on exactly what you should review and pay attention to.

1 . Your Site Goals and Key Metrics

What are your goals for the website in general? Before addressing SEO specifically, take a step back and look at your overall goals.

Are you trying to build a website that generates enough passive income for you to live off of? Or are you trying to build a site geared to sell for $100 million in five years? The strategy you choose for each of these would be drastically different.

Based on your goals what are your key metrics? Are you on target to hitting those metrics? Are your goals still the same now as they were when you first started your business?

Begin your review from this long term view, then move on to the SEO specifics.

2 .Anchor Text Density

Anchor text density is often a balancing act between having enough density that Google knows what your page is about, without so much density that Google thinks you’re link spamming.

Whenever you get a link, you should try and have the exact link anchor text only about 10% to 20% of the time. You should have a variation of the keyword, a LSI keyword or a longtail version of the keyword another 20% to 30% of the time. The rest of the time, the anchor text should have nothing to do with your keyword.

For example, you might have anchor texts like “click here” or “to learn more” or “check out David’s website at.” Why? Because that’s how natural organic links are built. If you have 100% of your links made up of targeted anchor texts, Google will get suspicious.

3 . Review Your Internal Linking Strategy

How your internal links are currently setup? Is the system out of date? Now might be the time for an update.

For example, let’s say you you’ve been meaning to implement a “related post” function in your site. You’ve been putting it off, because the process is largely manual. You have to go through each post on your site and identify articles that should be linked to.

Yet, if you’ve been meaning to do it for months, chances are you won’t get it done if you don’t just do it.

If your internal linking strategy isn’t strong yet, look at ways to increase the flow of link juice between your pages.

Also read: Get free backlinks for your blog

4 .What Keywords Are Sending You Traffic?

Take a look at your traffic logs and see what kinds of keywords are actually sending you traffic. This will tell you a few things.

First, it’ll tell you what Google thinks your website is about. If you think your site is about rabbits but Google keeps sending you traffic about bunnies, you know that Google thinks bunnies are more relevant to your site than rabbits.

Second, it gives you potential new terms to target. For example, you might want to create some exclusive content around bunnies if you’re getting a lot of hits on those terms.

Also read: Top 10 Article Directories To Get Traffic and Backlinks

 

5 . How Are You Doing for Your Target Keywords?

Apart from keywords that you’re ranking for accidentally, how are you doing for keywords that you’re trying to rank for deliberately?

Have you been moving up or down in rankings? Are you on the front page? Do you need to put more effort into ranking for those keywords, or should you switch your focus to a different and easier to rank for keyword?

Evaluate your progress on your target keywords. Figure out whether or not those should still be your target keywords.

6 .Record All Changes, Track Results

Any time you make a fundamental change to the way your site operates, make a note of it. Any time you change your internal linking structure or implement a new linking strategy, make a note of it. Any time you change a title tag, make a note of it.

Then measure your traffic and your rankings. Did your changes work? Did they make things worse? Or did your rankings skyrocket?

Keep meticulous notes of your SEO efforts to make sure you get the most out of what’s working and stop doing what’s not working.

7 .Check your W3C & Schema

If you haven’t checked your WC3 validation recently, check it now. It only takes a few minutes but can give you an easy small boost in the search engines.

Likewise, if you haven’t implemented Schema tags yet, do so now. That’ll tell Google that you’re serious about staying on the cutting edge of technology. Google gives boosts to “brand pages” and implementing Schema will help increase your relevance and authority.

How to Use SEO To Drive Traffic to a Website

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It`s undeniable that SEO is considered an essential part of marketing your site online. Every internet business owner has to conduct one form of SEO tactic or another to be able to attract traffic to the site. But implementing efficient SEO tactics isn`t that simple because there are a wide variety of elements which search engines look into before they will rank your web page at the top of their search results. In line with this, there are a few easy tips to use SEO as an efficient tool to drive traffic to your website.

 

1. Try to avoid cheating. Tricking the search engines will be the sure way to failure, sooner or later. Search engines these days are becoming more and more sophisticated and it will most likely penalize any site which will try to fool it.

2. Try to avoid using too much flash navigation. While flash might look good on the site, it`s impossible for search engines to spider it and know what your content will be about.

3. Try to always remember the phrase “Content is King”. It`s in the search engine best interest to offer relevant info to the users. In other words, it`s pretty important for you to offer the type of content which people will be interested in. Do not span your content with keywords or phrases though; try to be certain that the searchers will have some kind of benefit from your website as well.

4. Try to make other website to link to your site. Getting back links to your own site will automatically improve your search engine ranking. Take that search engines frown upon link farm services as they will put your links with website that aren`t relevant to your site.

5. Try to avoid as much as possible using JavaScript navigation. Search engines can not really understand any of all that content which is inside JavaScript. It all your web page links will be there, you will for sure want search engines to find them.

6. You should use Google Site Map. A wonderful way for spiders to get as much info from your website as possible is by using site maps. Using Google`s own site map is pretty beneficial as it meets all of Google`s specifications.

7. Title tags are considered to be pretty efficient. This will let search engines know what the content on your website is all about. Basically, these are to be considered tool tips which will appear when you will put your pointer on the links on the web page.

8. Try to avoid using duplicate content. Avoid using content that is also used on other sites as this can make Google move your website to a supplemental listing that is in fact their secondary database.

Do leave your opinion about how to use SEO to drive traffic to a Website in the comment section below.