Google image search is used by billions and billions of people every day to find quality images for desktop, profile pictures, quotes photos etc. Not only Google there are many other search engines like Yahoo ,Bing , Ask, Aol etc. whose image search is extensively used by internet users . You may have seen the Images tab option on their top menu. You can guess an idea how much important is seo for images. Every blogger wish of getting more and more traffic on his blog. They optimize their content well, create backlinks and do whatever they can do to take their post to the top position of search results. But majority of them neglect images in their content which can get them top position in image search more easily.
Below are some important steps you must do to make your images Search engine friendly because a raw image without proper tags is trash
[box color="green" icon="emotion_smile"]1-Use targeted keywords instead of name[/box]
Before uploading the images to your cms rename them images with your keyword you want to rank for otherwise image will not rank to its right place and your image will become meaningless. If you are using WordPress or blogger then it is easy for you to rename images because other content management systems rename the pictures to default after uploading them.
[box color="blue" icon="information"]2- Add Text in title tag and alt tag[/box]
This is the most important step in seo for images. Both these tags are html attributes and must be filled with proper keywords. Search engine gives alt tag more importance than title tag but you should fill both the tags it takes only few seconds to fill the both tags. If you are on WordPress then you can use seo pressor. It will automatically fill alt tag with suitable keywords according to your content
[box color="red" icon="lightbulb"]3-Image relevancy[/box]
Before selecting the image make sure that it is relevant to the content and it is not looking weird with the content. Because the combine effect of image and content is very important. It also helps visitors to read the content more carefully. and It also reduces search engine spamming.
[box color="black" icon="star"]4-Quantity of images[/box]
One or two images are enough with an article because the main purpose is to get another medium of traffic not to make your blog look like a photo blog.
[box color="orange" icon="thumb_up"]5-Avoid Over stuffing[/box]
This is the most important thing don’t stuff your anchor text, title tag and alt tag field with plenty of keywords. You may be aware of the recent google penguin algorithm update. You can become the victim of the change. Keep the tags keywords short and too the the point. The shorter it is better.
[box color="gray" icon="world"]6- Pinterest[/box]
[box color="green" icon="eye"]7- Use High Quality Images[/box]
This is also one thing to consider because in image search an internet surfer see bunch of images and it only clicks those which are of high quality, attractive and eye catching. so always be unique and different.
Advantages of Optimizing Images
1- Images catches the visitor’s attention You may have listen the quote “ An image speaks louder than thousands words”
2- Images get rank easily in search engines
3- Images give you another door to get traffic
4- Images also help to decrease Bounce rate of your blog. which according to my experience increase you Alexa rank.
There is only one disadvantage of using images and that is it increases the load time of your website. But considering above all benefits this one is negligible.
Up to you
Do you think there are more ways to drive traffic from image search engines then let us know by leaving a valuable comment.