Do you know that most marketers are doing their Youtube video marketing wrong? They create 15-minute video and upload this video to Youtube, hoping to bring their viewers to their opt-in page. But, at the end of the month, they only got less than 500 views, and zero opt-ins. Well, you have to stay away from this kind of problem. If you want to get more opt-ins from Youtube traffic, here are 7 essential tips that you should apply:
1. Keep your video duration short
Most of your viewers will not have time to watch videos all day. So, make sure that each of your video has short duration (3-5 minutes). However, the content inside your video must be of high value. Make each of your video a short and sweet video.
2. Watermark your video
What if your viewers choose to download your video rather than watch it through streaming? If you don’t put your watermark on your video, they will have difficulty to find you. Watermarking your video with the URL of your opt-in page is the best way to keep your viewers with you, even if they are offline. Watermark is also useful to promote your website without doing it aggressively.
3. Create interesting video with valuable content
What are the winning videos on Youtube? I mean the videos that get more than 1 million views? They are interesting videos that entertain their viewers. Do you see that lots of music videos and comedy videos get millions of views? If you can make your video interesting and entertaining at the same time, you’re half way to get more visitors to your website. However, to make it perfect, you have to give your viewers valuable content that will inform and educate them. Creating interesting video with valuable content will give you more chance to win their attention and interest.
4. Optimize your video
You have to cooperate with the search engines to drive more traffic to your video, because this is the only way you can drive the traffic back to your website and convert it as leads. So, quick optimization for each of your video is important. Place your keywords in your video title, description, and tags. Put some backlinks to your video and you’re good to go.
5. Create video about the latest trend in your niche
People are always looking for the most updated news through Youtube. In order to make your video more interesting, you have to follow the trend. When there is a new trend in your niche, create a video about it. Not only it will give you good amount of traffic, but creating video according to trend will give you quick traffic because people are actively looking for it.
6. Show your viewers that you are an expert
Don’t try to teach a beginner if you are a beginner. You have to show your viewers that you know what you’re talking about. Be confident in what you are saying to them. When your viewers know that you are an expert on the niche, they will spend more time to watch your videos, and of course, visit your website and join your mailing list.
7. At the end of the video, give them good offer
Always leave a call to action message at the end of your video. This is what will compel your visitors to visit your URL. However, to make this effort successful, you have to give them good offer that they can’t refuse.
If you plan to drive traffic from Youtube and attract more subscribers from that traffic, you should follow those essential tips. It is easy to get many viewers on Youtube, but it is a bit difficult to bring those viewers to visit your website. By following the tips above, you have higher chance to drive most of your Youtube viewers into your opt-in page.
You might also like to read How to promote YouTube videos in 2012