A webmaster that doesn’t want or need more traffic to their site cannot be found. Unfortunately, building web traffic might take many webmasters many long hard hours before solid web traffic is realized. There are numerous ways to help individuals bring in steady streams of traffic such as advertising and social media. The most popular social media today is Facebook. The fanpage opportunity offered this website can be a gold mine for webmasters. It is easier than ever to utilize these fanpages to promote products and services. Facebook even provides affordable and effective advertising opportunities.
How do I take advantage of this?
The most important thing to consider when adding Facebook to your marketing plan is to offer your fans content that they will find valuable. It doesn’t have to be difficult to provide them with this value. It is a simple as offering links to resources that will offer further information and taking time out of your day to answer each of their questions. In the long run this will establish a long term relationship with each of your Facebook fans. As they interact with your fanpage, each of their friends will be exposed to your page causing fans to grow exponentially. These fanpages can be used to add subscribers to your list and help advertise your business in that area as well.
Be sure to follow a few guidelines
Generating participation from your fans is the only sold way to use fan pages effectively. Never blatantly advertise to your fans as they will see right through this tactic and you will lose credibility as an authority in your field. Always offer them value; plain advertising will get you nowhere. Furthermore, if your fanpages has no purpose other than advertising, there will be little reason for any of your fans to visit your site and the possibility of them purchasing from you will only decrease. The rule of thumb is to remember that each of your fans has needs. If you provide content and resources to meet these needs, the possibility for then purchasing from you will only increase. That’s powerful advertising! Take this fanpage opportunity to build trust and respect from all of your fans. Additionally, if they feel satisfied with their purchase this cycle will continue and create a viral effect. In time you begin to fully understand the art of advertising without advertising. Once you understand this, Facebook is a well of never ending possibilities.
I made a new post on facebook marketing , which decribes a lot more about Facebook Marketing