Even in the face of Skype, Facebook and YouTube, forums are still a huge force to reckon with in the fields of online marketing and communication. Thousands, if not millions, of web-users rely on forums to acquire new information and tips. That said, there is a plethora of ways to get traffic from forums which if harnessed wisely can significantly boost your web marketing efforts.
In this brief write-up, we have compiled a couple of tips that are essential for maximization of the available forum marketing opportunities. Please note that these (tips) need to be applied gradually as successful online marketing cannot be accomplished overnight.
How To Get Traffic From Forums
Find the right forum
This is the ultimate tip as far as successful forum marketing is concerned. Simply put, you have to pick a popular forum that efficiently caters for your niche. We hope that by this time you already have an idea of some of the top-notch sites within your field. If not, do a Google search for the relevant key words.
Some questions to ask while choosing a forum include:
How large and prominent is it?
How active are its members?
Does the forum allow signatures?
It’s always wise to concentrate your marketing efforts on just one forum. Multiple forums will dilute your efforts and you’ll not make sizeable gains at the end of the day (safe for when you’re marketing several sites in different niches).
Creating the face of your marketing campaign
Now that you’ve already chosen the best forum within your niche the next step is to register and create your profile. Take time to do this. Build a clean profile so that your potential clients see you as a trusted authority. You don’t want to appear one-dimensional or shady. In particular, make sure to choose your username carefully (choose a name that fits your niche), put a decent photo (it should give a face to your username) and remember to include your up-to-date bio.
Let your signature market you
Your signature is a constant message that appears below each post you make on the forum (please note that not all forums allow signatures due to spammers). A professional signature is essential for luring more traffic to your profile (and by extension your products). Don’t make the common mistake that most new marketers make- that of using informal signatures. Such (informal signatures) tend to paint one as a spammer. Instead, utilize these couple lines of text to professionally introduce yourself and to offer a link to your site.
Professional signature essentials
The name of your blog.
Your blogs tagline (Detailing what your site is about).
A useful link.
To Get Traffic From Forums, Get Working!
Reply to past threads
Browse various forum posts and find a couple of interesting topics that you believe you can reply to. Take a look at some of your posts and choose the ones that would best answer the questions posted therein and make a small but smart introduction including a link to your content. At the end of the day, it’s all about being helpful and providing essential support to those who need it-whether or not they want to visit your site or not.
People tend to love sites that solve their issues in an amicable manner. Take advantage of this slot to attract more traffic to your site.
Start new and meaningful threads
New threads are essential for having your posts reading the first in the thread. The first posts always attract the most attention from users and if exposure is your craving, you have to invest in new threads every so often.
Talking of new threads, it’s not just about starting any sorts of discussions. It’s about starting issue-based topics that touch on important (but relevant) areas that of life. A great way to start a thread is by asking genuine questions that you feel many people will be interested to learn about or answer. If you don’t have any relevant questions, you can ask for opinions. The power of a thread lies in how good and well-thought the initial post is.
Be the active force behind the campaign
In order to attract traffic from discussion forums you should be available to produce new content and information at least a couple of times a week. If you want your threads to rank on page one of the forum, you have to remain very active (any form of marketing be it online marketing or offline marketing requires an active force behind it). So, don’t just post content and sit back and expect traffic to drag itself into your safe custody-it hardly happens anyway. Roll up your sleeves and make active forum participation a part of your blogging process.
Always remain positive
Forums are just like any other social places. You can be sure to meet all kinds of people. Some rude others arrogant and even others whose aim is to discourage you in your efforts (well of course you can be sure to find a good number of good people). Whatever the case, you have to remain very positive in your efforts. Don’t reply to negative comments by being extra negative or arrogant. Focus on the positive side of things. Pay more attention to useful information encourage fellow forumers to engage in constructive discussions and debates. If you appear vengeful and rude, chances are that people will not be interested to even see your stuff-now that’s bad!
Open Your Doors Wide
The journey to successful forum marketing is full of ups and downs. You have to be thoroughly prepared to take each step ahead in the best manner possible keeping in mind the tips and ideas discussed in this article. Most importantly remember that online marketing is a continuous process, it requires consistent input and fulltime commitment for it to bear good fruits.
As you embark on a journey to get traffic from forums, we sincerely hope that your efforts will start paying off soon. Aside from that, we wish you the best of luck in your endeavors.