You’ve probably heard people talking about Pinterest, a website that calls itself an “online bulletin board.” It’s a site where people can post and share things they are interested in and enjoy, which includes a broad range of items such as food, entertainment, clothing and websites.
If you run a business or a website, Pinterest may be of interest to you. You may think it’s just for people posting pictures of a pair of shoes they covet or a favorite recipe, but it can offer way more than that no matter what kind of business you are marketing, even if it’s SEO services. Also, Pinterest reaches a wide and varied audience.
How In The World Do I Do This?
You need an invitation to score your own board on Pinterest, but don’t worry; it’s really easy to get an invite. Simply use your Facebook information or email address to log on and request an invitation. Once you get it, you can install the “Pin” button on your browser’s toolbar and you are all set to start pinning away!
Pinning and Boards
Once you start pinning you won’t be able to stop. Set up boards with different names according to what you want to go on each one. If you want to pin favorite websites, such as an Internet marketing company, you can do that. You can have categories for each type of site or product you want to showcase or share.
Now that you’ve set it up, go to your Twitter and Facebook pages and add your Pinterest. Every time you update your Pinterest, it will come up on your Facebook page. Your pins also show up on the pages of the people that are following you. Like Twitter, you can have followers on Pinterest that see everything you pin on their Pinterest home page.
Making Pinterest Work For You
Encourage traffic to your Pinterest by offering contests or games to get more interest going. Ask clients to create their own boards to advertise your product or service, and you can pick the best, most creative board and give that client a percentage off of a service or free consultation.
Pinterest is also seen as a social site because your followers can comment on your pins, ask questions or give their thoughts and opinions. This encourages some interaction between you and clients and can make the experience a little more personal.
Pinterest and Advertising
The more you pin, the more your boards will come up on your follower’s feeds, so try to pin at least a few times a day. If your business is offering a new service or product, pin about it. Encourage followers to pin about how they use your product or service, or offer creative solutions to problems.
More and more businesses are starting a Pinterest page, so don’t get left behind. Social networking is a valuable advertising tool and Pinterest is unique because it appeals to so many demographics and people of varied interests. And you may find yourself pinning a cute pair of shoes too.