Who else wants create epic content all the time?
Blogosphere is fully crowded, agree? There are only two ways to grab other people attention to read your blog.
One: Have great connections (this is almost impossible if you’re just starting out)
Two: Have epic content on your blog (this is POSSIBLE using *few dirty little secrets*)
What are those dirty little secrets to create epic content?
Interested in reading further?
Let’s jump into the details then..
Create evergreen headlines:
It all starts with great headlines. No matter how epic your content is – your headlines should grab your readers attention. The famous copyblogger Brian Clark says – 8 out of 10 people will decide whether or not to read your blog posts by looking at the headlines; if they aren’t compelling your readers will find a way to exit.
So always make sure you’re spending quality time on writing great headlines. Most of the time, online readers prefer reading the headlines which start either with How to’s (have a look at this blog post’s headline) or list posts.
- 5 Ways to Dramatically Boost Your Online Reputation
- 10 Tips to Make Your Blog Posts Going Viral
- 3 Little Know Factors that Could Affect Your SERP Rankings
And the list goes on..
Likewise you can tweak the above headlines with How to’s
- How to Dramatically Boost Your Online Reputation?
- How to Make Your Content Go Viral?
- How these 3 Factors Could Affect Your SERP Rankings etc
You WILL grab their attention with the list & How to posts.
Break long blocks of content into small
In general, online readers SKIP the contents. There’s no exception for this. You write great contents – and they’ll skim!
Then how can you convey the meat of your content?
Simple.. break your content into small paragraphs. Make sure you don’t have LONG and boring paragraphs – they’ll surely kill the readability of your content. Divide the content into parts when it reaches 4 to 5 lines. This way you’ll providing more chances for your readers to digest your content.
Format like a pro
You can’t make your blog posts epic – when they’re badly formatted. You MUST format the right way to grab others attention. Here are few simple ways to format like a pro.
Use lots of bullets and subheads: Once skim through this article, you’ll find lots of bullet points, sub heads and/or italic, bold letters. Why?
You can make anyone (yea, anyone) to read your content if it’s crafted the RIGHT way.
Use appealing images: Do I need to stress this point?
Okay.. let me explain why images are so important in creating epic content. Online readers will find it bit hard when they see ONLY textual contents on your blog posts, they always look out for something that is fresh, unique and appealing. When they find something REALLY cool, they’ll get excited to read your contents to know what’s in it. The best way to make them feel fresh is: add appealing images.
Read : Ways to Optimize Images for Search Engines
Say no to heavy interlinking: Heavy interlinking may ruin your content and they may distract your readers from reading your actual content. Always make sure you’re not only linking to relevant posts (be it your old posts or external posts), but also use common sense not to add too many links in a post. Don’t make your readers hard to read your content, when they find it hard – they’ll immediately find the way to exit.
Write for the readers – optimize for the search engines
No, I don’t say that you shouldn’t at all care about the search engines. After all, they’re the ones which send long lasting traffic to your blog, agree?
But don’t give SO much importance to optimizing your blog posts solely for search engines – especially by keyword stuffing.
SEO is not keyword stuffing and keyword stuffing is not SEO – remember that!
Try to use “long tail keywords” to get the best search results and get quality links to your posts to weigh more for your desired keywords in the search engines. This way you can always create epic content – because you’re not only writing for the readers, but you also worrying about Google.
Grab your audience attention with your introduction
Most bloggers (especially the new bloggers) don’t worry about how they’re starting their introduction lines, they simply fill the articles with full of S#!T.
How can one draw others attention then?
Spend some time to write great introduction lines – if they grab others attention, they’ll definitely read the rest of your copy.
Must include a CTA
CTA – Call To Action
Most bloggers don’t use CTA at all! You must include a CTA at the end of your posts to let your readers take some action on your posts.
You can ask them to comment, subscribe or buy your products at the end of each posts. If you’re offering them the value – they’ll surely listen to your CTA.
Promote, promote, promote
This is a no brainer. You must be promoting your blog posts to make them go viral, right?
But make sure you’re targeting the right people at right times. Let me clear this point..
There are certain times you’ll get more visibility on the social media sites like Facebook and twitter. You can’t make your epic content go viral if you promote them in the wrong times. So promote the RIGHT way to reap the best results.
Over to you:
Did I miss any point? I’d glad to listen to you if you’ve any more tips to write epic content